The playbook

Guides for builders
and founders

Three long, practical playbooks covering the decisions that actually move a small company: who you build with, what you buy, and how you leave. No fluff, no gated PDFs.

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How to find a technical cofounder

Where technical founders actually look, the 150-word approach that gets replies, how to run a paid trial month, and an equity structure with vesting that survives year two.

12 min read · Cofounders

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📈

How to buy an online business

Where deals come from, a 30-minute screen that kills bad listings, how multiples work for content, ecommerce, and SaaS, the diligence checklist, and deal structure that protects you.

14 min read · Acquisitions

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🤝

How to sell a business

What your business is worth, the prep work that raises the multiple, the four documents buyers expect, how to run a process with competing offers, and how to close without surprises.

13 min read · Exits

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